How High Open Rate Revitalized DoctorsRx Weight Loss’s Email Campaigns and Revenue by 25%

DoctorsRx Weight Loss, a well-established Shopify store specializing in weight loss products and services, faced a significant challenge after seven years of successful email marketing through Klaviyo. Initially, their campaigns performed effectively, achieving open rates of 15-25% among engaged contacts and 5% among unengaged contacts.

Recently, however, performance declined sharply. Open rates plummeted to 3% for engaged contacts and 1% for unengaged contacts. Standard advice from Klaviyo’s support team—“keep verifying your contacts and focus on active lists”—produced no meaningful improvements.

Identifying the Core Issue: Domain Reputation Damage

The founder of DoctorsRx Weight Loss sought assistance from High Open Rate after learning about its success with similar Shopify merchants. An in-depth assessment revealed key problems:

How High Open Rate Restored Campaign Performance

Domain Health Check via Google Postmaster Tools :

1. High Open Rate confirmed that DoctorsRx’s domain reputation was classified as “poor.”
2. The team identified dead website links and provided actionable recommendations for immediate correction.

Domain High Open Rate Process Implementation :

1. A comprehensive domain high open rate protocol was deployed to rebuild sender reputation.
2. Within one week, the domains health showed substantial improvement.

Strategic Email Campaign Adjustments:

1. Domain Isolation: Alternative domains were used for unengaged contacts to minimize risk.
2. Hygiene Practices: Regular email list cleaning and monitoring were instituted to sustain deliverability improvements.

Measurable Results Achieved

DoctorsRx Weight Loss experienced a remarkable turn around.

A Long-Term Partnership Built on Success

Impressed by these results, DoctorsRx Weight Loss expanded its partnership with High Open Rate, entrusting domain management for four additional brands. High Open Rate now serves as their trusted consultant for domain health and email deliverability strategies.